 Stuff happens. A broken wrist. A trip to Paris. A quirky computer. Too much work. All this when the e-book version of In Search of the Fun-Forever Job is being released. Just when we should be promoting like crazy, we can't. But that's when we have to remind ourselves and our authors that the beauty of indie publishing is what we've learned is called The Long Tail.
Meaning we've got time to roll out the book, time to build a following. It almost goes counter to what the Internet is all about. That sense of immediacy in a world where a tweet has a 6-minute lifespan. A blog post can survive maybe a week. But a book is still a book, no matter how it's published, and it's still meant to last for years. When authors list the reasons to go indie, they usually talk about control - creative, financial, editorial. Or else freedom. Or, with any luck, profit. But right up there is the idea that indie authors don't face the same time constraints they'd have with traditional publishing. No one is fighting for shelf space, taking up warehouse space. There's more than enough room for everyone. And if readers don't discover this book until August, that's fine. It'll still be there. Still be just as good three months from now as it is today. And we're betting there will still be people looking for career advice well into the future. © Socrates | Dreamstime.com
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